Culture in Jerez is lived and enjoyed in the streets. The squares are the perfect setting for the festive conviviality of Jerez’s Christmas celebrations. This is the case with the flamenco zambombas. An invitation to participate without any strings attached. In this context, #Jerez2031, European Capital of Culture, celebrated the Zambomba BIC. An event organized by the Jerez City Council and the Andalusian Agency of Cultural Institutions of the Regional Government of Andalusia, which took place today, Sunday, in a packed Plaza de la Asunción.
During the Zambomba BIC celebration (which this year commemorated the tenth anniversary of the declaration of the flamenco zambomba as an Asset of Cultural Interest), the public participated by showing their support for Jerez’s bid to become European Capital of Culture in 2031 and projecting their voices across Europe to convey the values of participation, diversity, authenticity, and inclusion that characterize Jerez’s popular culture.
This year’s Zambomba BIC featured performances by El habla de Jerez (a group of non-professional locals who delve into the traditional repertoire of the Jerez zambomba), Jerez suena a Navidad, Aromas de Navidad con Macarena de Jerez, and the Zambomba Flamenca Jerez por Navidad.
The Zambomba BIC was attended by the Mayor of Jerez, María José García-Pelayo, and the Minister of Health, Presidency, and Emergencies of the Regional Government of Andalusia, Antonio Sanz, among other regional, provincial, and local authorities.