The isotope of the new Logosimbolo reproduces a present figurative abstraction, in its basic features, in Jerez’s cultural and social heritage. The web is conceived as a space for interaction with an innovative and creative design and abundant visual content
The candidacy of European Capital Jerez of Culture 2031 has, from today, with new visual identity and website for, from an innovative and creative design that collects the values of the project, improving visibility and interaction with citizenship. The design and implementation of the Logosimbolo and the new space on the Internet are actions of the communication strategy that have been presented during this afternoon during the Forum Jerez 2031.
In this way, the new logo of #Jerez2031 is based on an isotype that, in interaction with the textual part, reproduces a present figurative abstraction, in its basic features, in the interiorities and in the intangible imaginary of Jerez’s cultural and social heritage. In turn, the web, completely redesigned, is conceived as a space for interaction with citizens and presents an innovative and creative design with abundant visual content.
From #Jerez2031 it is clear that “the image we project of ourselves is important. It must be real, singular and differentiating … for good.” Therefore, from the Technical Office it has been worked in recent weeks, in coordination with the FDZ Communication Agency, to polish and redefine the visual identity of the candidacy of European Capital of Culture 2031 with a more attractive, dynamic, remembered, functional, functional, creative and inspiring logos that incorporates the colors and values of the previous brand but that, in its definition, forms, isotype, dynamism, dynamism, dynamism, dynamism, dynamism, dynamism, dynamism, dynamism, dynamism, dynamism, dynamism, dynamism, dynamism, dynamism, dynamism, dynamism, dynamism, dynamism, dynamism, designs, dynamism, design, dynamism. “In its entrails, in what is seen and, above all, in what is not seen, it encloses the essentials of Jerez’s cultural and creative heritage. It contains it, but it does not hide it, we simply have to discover it looking with other eyes.”
The new visual identity of #Jerez2031 keeps a tuning and a conceptual symmetry with the purpose of the candidacy for European capital of culture where “European values, the intangible, which excites and drives us, which is not appreciated with the naked eye but that moves and moves us focuses the operation of our existence (individual) and coexistence (collective)”.
For its part, the new #Jerez2031 website has been designed since the perception that it constitutes, perhaps, the main window to the world of Jerez’s candidacy for European capital of culture. To do this and with the FDZ design from the web map and the contents provided from the communication of the Technical Office, content and design have been completely renew creative and patrimonial of the province and the whole of the citizenship.
The objective of this new website is that citizens interact with the candidacy through their website. A space in the network that is born with a vocation of diversity and internationalization, hence, from the first moment, it has three versions (Spanish, English and Romanó) with information about the candidacy, governance or the city (through a wide repertoire of frequently frequent utility questions for all those people who visit us).